"HOW TO SELL A USED CAR"
LET'S GET YOUR CAR SOLD SOONER, NOT LATER!
Let the Expert lay out some "How To Sell Used Car" tips that will help you get that car of yours sold! Most of the time when someone is trying to sell their used car, they don't take into consideration the opposite side of the equation; the buyer!
By putting yourself in the shoes of the buyer, you will be arming yourself with a better understanding of delivering upon what the buyer is looking for, which only means more money in your pocket, with less time involved! The competition is out there, and unless you do things to separate you and your car from the crowd, you will be stuck holding on to your used car longer than you want.
THE OVER-SIMPLIFICATION
Whether you are selling yourself, your home, or your car, most people don't understand the different steps of the process. Many people make the casual assumption that you simply take some pictures, post the ad, and your car is sold; not so!
You not only need to accept the multiple steps, but you need to maximize your efforts with each step.
Add curb appeal.
Write compelling ad to get the calls coming in.
Make the sale!
"Most people grossly underestimate just how much presentation really is king."
PRESENTATION REALLY IS KING
TIPS ON HOW TO SELL A USED CAR
What we want is to create as much "curb appeal" as possible. This is the same thing they do when selling houses, and it's the same thing most people do when trolling for a new date with the opposite sex! And yet when it comes to selling our cars, we overlook this very critical point of the process. Just as you wouldn't show up to a first date without looking your best, you don't want to show your used car without it looking its best.
BUT WITH THAT SAID.....you need to remember one critical part of this car selling process...Emotion!
How to sell used car will require you to understand the buying process of people; yourself included. As people, we buy with emotion and justify with intellect. This is why creating that first positive emotional response is critical when you find yourself in the "sell my used car" position!
SPECIFIC STEPS TO SELLING A USED CAR:
Not everyone reading this will be as committed to this process as the next person. For this reason I have broken down the process to help you get that car sold based on your desire and dedication to get the most money for your car as possible. Simply choose which plan works best for you and your world.
Your Bare Minimum Steps:
Wash car.
Remove ANY and ALL of your personal belongings. (remember areas like glove box, door compartments, center console compartment, the suitcase in the trunk with the dead body stuffed in it, etc., etc.)
A very thorough vacuum job to the interior.
Remove any window stickers/bumper stickers. (we are trying to take a car that was used by you and one that is likely "personalized" by you, and make it more generic in behalf ot the potential new owner)
Clean windows inside and out. (you can see my professional clean car window tips)
Dress tires (who doesn't like tires that are clean and dressed?!)
I Really Want To Sell My Used Car: (add the following after you have completed the list from above)
Clay bar your car after you have washed it. (see clay bar care for exact tips)
Wax your car after claying it.
Clean wheels.
Clean tires and dress them.
I Really Have To Sell My Used Car: (add the following after you have completed the list from above)
Steam clean or degrease your engine.
Use some rubbing compound or aggressive polish to buff off any bumper scuffs, door ding marks, misc. markings on your paint. (either do this before you wax, or touch up with your wax after doing this additional step.)
Have a professional paintless dent remover remove all those annoying dings in the sides of your car.
Get some touch-up paint and fill in the major chips on the front end of your car-you will think this is pointless and tedious work, but trust me on this, it will make an overall difference when you stand back.
Use a mixture of Simple Green and water, along with a scrub brush to scrub the the cars interior. (all the door panels, carpeting, floor mats, and even your leather if you have it.
Use "Fabreeze" fabric freshener liberally in the inside of your car; nobody wants a car to smell like the last person that owned it. Get the Fabreeze brand freshener that has the antimicrobial ingredients in it. They make different versions, so read the label.
If your seat or seats are really bad, consider some "cheap" seat covers.
If your dash has some major cracks, buy a dash cover.
OVERVIEW OF HOW TO SELL USED CAR TIPS REPORT
Remember, we are talking about emotion here and we want to create "curb appeal". Don't underestimate what this time and effort on your part will do. You might just find you will rekindle that romance you once had with your car once you see just how far some TLC goes!
Professionally, I have many customers within my auto detailing business hire me to detail their cars before they sell their used car. Depending on the size and condition of the vehicle my customers pay me from $220 to add this "curb appeal" prior to listing it for sale.
Don't underestimate any of these steps for when you combine them all, it will make a dramatic difference in "presentation".
And, now that you have spent all that time applying these auto detailing tips, make sure you show it off when the people come to look at it:
Show the clean engine.
Have them feel your smooth and waxed paint.
Help them feel the love and devotion you have put into your car.
Essentially you want them to become emotionally involved and redirect that emotion of theirs, onto your used car you are now trying to sell to them! This is how marketing and advertising are used on you every waking moment of your life! Now you use it to get your car sold.
Do you live in the Sydney Metro Area or Blue Mountains and don't want to do this yourself, then you can go to Detailed Impressions and hire the job out to be professionally detailed. Maximise the sales value of your vehicle by having it professionally polished, detailed and prepared before selling it. Buyers are more likely to buy a clean, polished and well presented vehicle and pay top price for it; what you spend on the service will more than pay for itself by making it easier to sell your vehicle and getting the best price possible. Our pre-sale service will leave your car gleaming, making it attractive to the prospective buyers whilst maximising its sales value.
If you wish to contact us please visit our facebook page: Detailed Impressions
